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Reports

REPORT
of Baikal State University of Economics and Law (Russia, Irkutsk)
International Economy Department lecturer
Oglobina Svetlana
on the visit to Higher School of Social Science (France)
TACIS Tempus project CD_JEP 23209 2002
April, 21 May, 4 2004

The main object of our visit to Higher School of Social Science was to establish contacts with the lecturers and to collect the necessary information for MSc-curriculum development in International Marketing.
We were invited for some very interesting meetings:
- with Jasque Sapir, Head
- with Lecturers
- with PhD students.
Several important problems concerning the course were discussed during the meetings: methods of delivering lectures, kinds of written papers, supporting materi-als for the classes, students knowledge evaluation system etc.
Besides that we spent a lot of time in the library looking through the books and e-sources in order to develop the curriculum.
In consequence the project of curriculum in International Marketing was created. The curriculum will include the following subjects:
1. Introduction to International marketing
- International marketing conceptualization
- Beginning of internationalizing
- Theories of Business internationalizing
- Competitiveness on world product markets
2. Overseas markets selection
- International marketing environment
- Research in International marketing
- Information system of International marketing
- Selection process of overseas markets
3. International marketing strategies
- Export strategies
- Intermediate strategies
- Hierarchical strategies
- Global e-commerce
4. Development of International marketing program
- Price setting and policies in the foreign markets
- Logistics and Distribution policy in International marketing
- Communication policy in International marketing
- Organizing of International marketing complex
5 Management of International marketing
- Choosing foreign business partner. Negotiations
- International marketing management
- Planning and control of International marketing program
Besides that there were some interesting meetings with peoples from other uni-versities:
- with Veronique Jobert, Head of International Relations Office, Sorbonne Paris 4
- with Eric Lahille, Lecturer, Superior Institute of Technology and Manage-ment
- with Derek Mainwaring, Head of International Relations Office, Institut Su-perieur de Technologie et Management
- with Helen Clement-Pitiot, Head of International Relations Office, Cergy-Pontoise Univesity

May, 8, 2004.


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